Since the showroom’s inception, the clear vision of RAY FAIR was to create a progressive and dimensional lifestyle showroom, which would be the first of its kind in the United States to include segments of contemporary jewelry, fine jewelry, footwear, womens and mens. Lisa Chen and business partner Toby Garrod opened RAY FAIR with Alex Mika and Pura Vida Bracelets.
Over the past 8 years, branding and innovation became RAY FAIR’s forte. They’ve had the great privilege of launching, building and managing brands.
Additional segments such as consulting and communications are also part of RAY FAIR’s landscape. Desiring to help more brands flourish, RAY FAIR offers consulting services for those in the luxury segment, private labels, commercial brands, as well as start-ups. With the ever-growing need for clients to create monetized press and social media strategies, RAY FAIR is now home to a reputable communications division.
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